Offering ideal
solutions for brand exposure, marketing and advertising.
Our innovative banner stand displays and large format printing
services are perfect for trade show booths / trade fairs /
point-of-sale banners / exhibitions / promotional events.
You'll be sure of receiving top quality direct from China!
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| SEND ARTWORK | ||
 Sending your artwork to us is easy !!!
Once your files are sent successfully, you will get a email confirmation. ************************************************************************ PLEASE FOLLOW THE FOLLOWING INSTRUCTIONS: 1. You MUST include your TICKET ID / JOB NUMBER in the
message box (Ticket ID / Job Number is located in the subject
of any emails you have received from us after submitting your
enquiry online. If you don’t have a ticket number please
contact us. |
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Event Marketing & Trade Show Promotion - Designing an Effective Trade Show Exhibit
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| The way your exhibit is designed plays a large role in determining
whether your event experience is an utter failure, or a phenomenal
success. The greatest challenge in event marketing is compromising
between a unique, breathtaking design and a cost effective, functional
design. It is also important to find a middle ground between a highly
detailed, flashy exhibit that attracts attention and a simple, clean
exhibit that allows people to focus on your specific brands, products,
services or messages more easily. The following tips will help you to
plan out what type of design will be most beneficial to your
organization. The primary purpose of a well designed booth is to get peoples' attention and influence their purchasing decisions. It is also of utmost importance that the design focuses on product / service benefits and your sources of competitive advantage or differentiation. There are numerous elements involved in design that will help to achieve these goals. They include: structure, lighting, graphics, color, materials, layout, multimedia/technology, motion/sound/smell/texture, and interactive elements. You can integrate each of these things into your exhibit's design to target a specific audience that is more likely than the general public to purchase what you offer. The combination of these elements should convey your marketing message and enhance your organization's identity. Before you start to decide upon design details, you must select a primary message that you want your visitors to understand. If there is too much going on in your exhibit, people will not remember the nine reasons why your company is better than your competitors. They will only be able to remember one or two reasons. Therefore, you must consolidate your marketing messages into one concise, convincing reason why your company is superior to the others. Only communicate the key features or benefits of your product / service and be sure to have a consistent message. Your exhibit should reflect other forms of marketing such as your website, literature, and logo in a consistent fashion. Otherwise, your potential customers will lose track of your primary theme, making it more difficult to understand the essence of your company. Determine what designs will be the most effective based on your needs, your customers' needs, your marketing strategy, the types of events you attend, your budget, and your brand image. The best way to assure that your design matches these criteria is to hire a professional consultant/designer who can interpret your needs and assimilate that information into specific design elements. Our creative and comprehensive approach ensures that businesses connect with their audience, whether using a simple yet effective pop up display , custom trade show exhibits or through a full-scale experiential marketing campaign designed around their goals. With over two decades of industry experience, and scores of award-winning custom trade show displays and visual marketing creations, DisplayBannerStands is the premier event planning and trade show company with the creative edge and the strategic mindset to transform the mundane into the extraordinary. |
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Nobody can deny the fact that advertising
plays a vital role in the marketing of any product or service. And
the fastest growing competition in the market has led the emergence
of numerous promotion techniques and styles. One such effective
publicity tool is banners. Banner stands are widely used by the
companies for their promotional purposes. Hey are considered as
highly convenient and suit various requirements.
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