Graphics and other visual elements should be extremely bright in order to stand out. At the same time, the graphics and visuals should be telling the prospective customer how beneficial the product is going to be for them. In other words, this must be done in very little words because trade show customers are not going to stand and read. They are going to look at the graphic, look at the few words describing the product, see how the product is presented, and then walk in or walk away.
That is why it is important to take the following into consideration:
• The colours that are chosen are what make trade show displays stand out or blend in. What you want is for your display to stand out as well as get the message out to prospective customers in a way that is easy to understand. Using cool colours such as blue, white and green presents a professional image, but is not what you want because they blend in too easily. Colours such as red, yellow, and orange make a statement. Although you want to stand out, be sure to be careful with these colours because too much can be considered too strong by some.
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