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A trade show is a kind of exhibition Marketing plan which is organized in order to provide space to the companies that wish to demonstrate their services and new products. Usually, a trade show is organized for a specific industry and all the companies in that particular industry can take part in the show by paying a fee. However, a trade show can cover a number of industries as well.
Sometimes, a trade fair is open to the public and people are allowed to see the new products and sometimes, only the company representatives i.e. the members of the trade are allowed to enter the trade fair. Apart from the members of trade and public, members of press are also invited to the trade fairs so as to cover the event.

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